Social Media Strategy Tips: Social Media Trends For 2013

1. Content marketing will become challenging

Businesses have realised that embracing content marketing is the only option. In 2013, most companies will try to make up for whatever they did not do in 2012. More blog posts, videos, e-books and content will be produced as mass and frequency will be the rage. Consumers will be more well-informed than ever before, while fierce competition will lead to poor tactics and black-hat practices.

2. More industries will take social marketing seriously

In 2013, professionals in the legal, financial, medical and accounting fields will build their digital portfolios seriously and implement social engagement strategies. Regulatory issues within these industries have delayed investments in digital remodelling. With technology solutions and policies that offer protection, these professionals will emerge as digital leaders in their industries by becoming more valuable, visible, accessible and approachable through social media.

3. The new necessity: Social media advertising

Advertising will become a necessity in 2013, particularly for businesses struggling to build an engaged community and reach larger audiences. Easy targeting options make social advertising simpler and more cost-effective in comparison to paid advertising like Google AdWords. ROI will become even more important as businesses will invest time and money in campaigns.

4. New social media

Based on past experience, 2013 will see us taken by surprise by some new social media network that no-one could see coming. We have been blindsided so many times in the past few years. Most people dismissed Twitter and Pinterest, but have been proven wrong. There might be a completely new entrant in 2013.

5. Podcasters will double in number

As smartphone users reach 1 billion, with more expected in 2013, consumers will demand podcasts for quality on-demand talk. This will result in more podcasts by marketers to fulfill this demand for audio content.

6. Facebook ad network

Since its IPO in May 2012, Facebook has focused efforts on uncovering ways to monetise its large user base. 2013 will see social advertising on the web and mobile reaching its maximum potential with the complete roll-out of ad networks for mobile and third party websites. This roll-out will rely heavily on Facebook users’ personal data and will raise privacy issues. Consumer privacy backlash will result in negative PR but Facebook is likely to deal with these concerns successfully.

7. Marketers will spend more on social media

Marketers will spend more on social media usage and content marketing in 2013 by reducing spending on other advertising. Ratings, photos and reviews to provide feedback from the crowd as proved by market research.

8. Social media focus on businesses

2013 will be the time when social media will focus on customers, ROI, sales and leads. Its strength is in whom it allows us to connect to and what it allows us to do. Facebook allows businesses to connect with 1 billion people and everyone who has a story can tell the world by broadcasting it on YouTube.

For more information, always consult with a web design company or freelance website designer who have expert knowledge.

Make Sure Your Social Media Manager Has These Skills

Having the right members on your online marketing team is essential if you want to compete in today’s market. It doesn’t matter what industry you’re in. If you don’t have a profound presence on the web, then your brand is likely being overlooked. Those in your industry that have a larger presence will easily overshadow you, making it more difficult to shine through. This is where a social media manager can come in handy. You can find social media experts at an internet marketing agency in your locale.

The need for a social media manager is rising higher and higher each year, as the demand for a social presence becomes even more crucial. Consumers are spending a tremendous amount of time on various networks, but finding where your audience hangs out is only one part of the equation. You need to ensure you’re also there and regularly posting, commenting and sharing relevant content. This takes a lot of work, which can be performed by a social professional.

Finding a great manager for your social profiles is another feat. Whether you’re looking to hire an individual or an SEO agency, you can use the following tips to ensure they have the right skills.

Make Sure they Excel in Copywriting

This is by far one of the most important skills a social media manager should have. For one, most of the job is writing and the other part is engaging and promoting. A person that’s great at making good copy will have an easier time getting likes, shares and comments on their posts. Every tweet and Facebook post needs to be carefully planned. It’s highly essential for all communications on social networks to be strategic and work towards a common goal.

Has Great Design Skills

Social media isn’t just a text platform. In fact, the posts that get the most attention are those that consist of photos and videos. This means creating infographics, high-quality images and professionally-edited footage. Design and editing skills is something that can’t be overlooked as a skill for social managers because it will literally be a part of their daily tasks. Those with the best design skills will have a better opportunity of engaging followers. You can find exceptional designers at some of the best internet marketing agencies and SEO companies.

Not Afraid of Public Speaking

Live video is making its way to the front lines of social media. Facebook, Periscope, Instagram, Snapchat and other platforms are paving the way for live video feeds. This is the new wave of engaging with audiences. Followers are able to watch and comment in real-time, granting you the opportunity to communicate with users and build relationships with followers. Forty-two percent of marketers are already saying they will implement more live video content into their online marketing, according to The State of Social 2016 report.

Ability to Communicate Professionally

Social networks are the new platform for customer service and care. Your brand will spend a lot of time engaging with followers and prospects on social media. It’s important that communications are kept professional, but human. Consistency is also key, which means you need someone scouring the feeds regularly to respond to queries and in a timely fashion. Twenty-one percent of businesses surveyed by The State of Social 2016 claim they’re already using social media for customer support.

Ability to Analyze Behavioral Data

It’s not enough to simply post content on topics your brand feels is relevant. You need a social media manager who will be able to spot trends and identify customer behaviors. This is important for shaping future content and conversations. It also removes the guesswork and improves the chances of your social media marketing being a success.

Stop trying to run your social profiles on your own. Hire a designated manager from an internet marketing agency today!

Top Tips For Social Media That Can Improve SEO For Your Website

How can we define social media?

Well, it’s a public online instrument for interacting with others. Social media came into existence long ago, with napster, which was social media in its initial form. Myspace has been around for a while too, whereas, Twitter and Facebook are newer entrants into the social media platform. Since these avenues of communication are here to stay, social media SEO is extremely necessary.

Why does anyone need to be on social media?

To connect! Otherwise you could go out on a worldwide tour, and give lectures to innumerable people so that the world can discover what you have to say. Of course that cannot be.

You can connect with people on the Internet through chat, but usually chat tools are quite insufficient for large scale interaction. Basically there is no way around this. You definitely need social media, because everything else is history.

Many people realised the potential of social networking quite some time ago, which is why Mark Zuckerberg is such a remarkable success story.

What can you gain from social networking?

The first and foremost, increased coverage. When you make a status update or a post, your friends can see it, like it, share or repost it, all within a few seconds. When their connections see this, some of their friends may share the same status, and the cycle continues. Obviously, this will only happen if you can get your basic concepts right. You need excellent content and a very clean website structure.

The second benefit is improved page ranking. Your website will gain advantage from greater exposure. A larger number of people will be able to connect with you and link your site to theirs. With more back links, you will be able to gain better search engine optimisation.

What are social media SEO tips?

1. Choose well known social networking sites to share your website or postings.

2. Keep your posts relevant to the discussions that you participate in.

3. Never reuse the same content again and again; use new content each time.

4. Always be respectful even if you don’t agree with an opinion.

5. Always be helpful to build a network of connections.

6. Reach out and try to establish connections with people in your niche.

7. People love free stuff, which can be graphics, books, or anything else you are good at and share these online with the public.

8. Build your reputation so that people can identify you as an expert in your field and trust your judgment.

9. Join other blogs, like them and post interesting comments on the articles and content, which may encourage these people to like your page.

10. Your profile should reflect positively on you as a person, so that others can communicate with you comfortably.

Following these very simple tips will get your site authentic readership exceedingly quick and if in doubt, always consult with a good social media agency or websiet design company.