Social Media: Tips For Improving Your SEO Through Social Media

Improve your ‘About’ content and URLs

To enhance your social media profile ranking on important search engines, publish relevant material that describes your business appropriately. Take full advantage of the about page, which is where people look when they want to know about your organisation. Avoid keyword stuffing and update your profile introduction on Google+, the about section on Pinterest and Facebook, and the bio on Twitter. Describe your organization accurately and make the content reader friendly.

Your search ranking can also improve based on your URL for social media websites. Every URL must have your organization’s name so that your site will appear when people search for your organization online. Since your Twitter handle will act as your URL, select one that is similar to your business name. You can generate an exclusive URL for Pinterest and Facebook by using the profile settings.

Create content for search engines and online visitors

Your posts on Facebook, Twitter and Google+ can effectively change your ranking in search engines. While creating content for social media, you must incorporate SEO best practices. Your presence in SERPs can be boosted by a number of strategies.

Firstly, your content has to be entertaining and appealing for your contacts on social media. You should aim for content that generates emotions to encourage shares. When your users have increased interaction with your site, your authority within the social media improves. Search engines take this into consideration while determining where your page must be placed in search results. Sharing photos and videos can also improve your authority.

You can also include relevant keywords and your physical location for improved SEO. Avoid using the keywords too frequently in each post on social media as your content becomes less appealing. Using a variety of communication techniques, topics and keywords can help.

Posting consistently

Search engines have a fondness for new and updated writing, so remember to post consistently on all your profiles and social media sites to gain better ranking. When your profiles are updated, your audiences and the search engines will stay happy. In your eagerness, don’t over-post because that might annoy your viewers. Monitoring your posts and the results that they generate can help in determining what works best for you on each avenue.

Social media experts are of the opinion that posting on Facebook, five to ten times a week is appropriate. Your postings on Twitter should be more frequent because people see the content in feeds immediately and each tweet has a shorter life. You can also improve your engagement levels on Twitter by using hashtags twice within each tweet.

Ultimately, your social media strategy and ranking will be determined by search engines after considering numerous elements and if you are a web designer or work for a web design company, using these tips will make a strong impact on your SEO, which will guide more customers to your business. For further information, always consult with a good social media agency.

Social Media Web Design for Small Business

How important is social media marketing to the small business owner?  Well it depends on what you want to achieve.  If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing.  If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:

‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?

Websites versus Social Media – what to focus on?

Websites make sales, social media pages generally do not.  Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you.  Great content and the ability to convert visitors into sales create a successful online campaign. 

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost.  You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service.  List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions.  Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand.  Most people using social media are doing so for the same purposes as you – to promote themselves and for its social aspect.  That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest. 

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that’s not directly selling) with your followers?  What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

Building Your Brand – Facebook, Twitter and Blogging

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo.  The exception to this is if you own a well-known magazine, trade journal or charity.  Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information.  Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on…connections can be made.  When creating your slogan or by-line ask yourself ‘What is your higher purpose’ for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

Transfer that message and branding through your Facebook page, Twitter page and Tumblr blog and when integrated with your website you have created a coordinated online social marketing campaign.  Social media web design gives the ‘wow’ factor to your social media pages.

Let’s talk about Blogging

Blogging if used cleverly can boost your search engine rankings and establish you as an expert in your field.  To save time, write your blog posts all at once and queue them for release at set times each day with automated posting to your Twitter and Facebook pages.  EBusiness Courses offers an integrated social media web design package that does all of this for you, except for writing the blog content.  Writing a blog takes commitment on your part and if you are using the medium to establish yourself as an expert, no one knows your business like you do.

Make Your Website Social Media Friendly

There are many ways to improve your website and make it more appealing, more successful and SEO optimized. Use your imagination, skills, knowledge and ideas to create a truly extraordinary site that stands out. Don’t forget to follow the tips of the experts in web design and the current trends in the field that will help you to achieve your goals. One of the most interesting, exciting and fluid trends in the web design, is the integration of the social media in the whole concept of the website and the brand. Today, more and more companies take advantage from the great potential that social networks have for an effective direct communication with the audience and their customers.

How to integrate of social media in your website?

The first thing you should do is to make a plan for your appearance and positions in the social network. Try to incorporate the social media strategies into the brand building, the marketing and the SEO strategies of your company to create the perfect balance for its development and success. The most effective “social media friendly” sites have a very active, topical and extraordinary appearance in the social networks. They bring attention, evoke discussions and make a point about current topics in order to put the focus on their companies and the way they stand in front of the audience. The social media is the greatest source of information about people’s opinions, preferences, points of view and influences. That is why you should use the social strategies to introduce your company and yourself in front of the world and be responsive to the reactions, the feedback and the dynamics in the audience that you will get.

The social networks must represent physically in your website in the most natural way. The integration of the social media is recommended to be done by professionals in the field. Because even if you build the most effective social strategy, it will not bring you the success you want, if it is not integrated correctly to your brand and your website. The process involves a lot more efforts and knowledge than just adding sharing buttons to the content of your site. Use icons with outlining appearance that easily attracts the attention of visitors. Add the popular icons and buttons of the type “follow” on the top of each webpage to evoke your customers to keep up with your latest events and news on the social media. Some of the most successful buttons are the “call to action” type, such as the “like” icons of Facebook.

They give the option to your customers not only to explore what you have to offer, but to express opinions as well. Don’t miss out to include the “share” buttons to the content on your website, especially for the content that is outstanding. This type of social media icons becomes more and more popular in the e-commerce sites, where customers get the chance to exchange opinions and information between one another and to share the products on the social networks. Be flexible and responsive when including the social media to your website and try not to overdo the usage of the icons. The more natural the social networks stand on the pages, the better. The “social friendly” site is the audience friendly site!