Is Social Media Marketing An Important Aspect Of Businesses Online?

To be factual, it is true that nothing can diminish the value of social media today when it comes to marketing and advertising businesses online. But most business owners are unaware of the positive aspects of connecting with users online and how active social media can help them. With time, online presence has improved and to stay in business, it is imperative to stay active on social media to ensure your business online. Some of the advantages of social media advertising campaigns include:

It provides higher visibility by appearing online on host of websites and shared by thousands of users online. With constant communication between customers and business owners, there is strengthening of relationship and direct feedback. With quick resolutions of complaints and serving their needs enhances business and builds brand. It allows the customers to know about discounts and deals by the company immediately and any other event being organized by the business. With users spreading the word on social networking websites like Facebook and Twitter, your business brand is spread and reaches new market sections. Thus it is important to have a online media business profile that is maintained actively, while allowing other businesses and customers to reach out.

Starting with social networking and increasing social media presence

If you are new to social media and online networking, it is best to learn more about it or hire an online media expert. Most website design social networking companies work with business owners to create a website and embed the popular social media icons for faster sharing. You’ll need to start with an idea about the services, products and brand you’ll like to promote. And if you are unsure, seek the advice of online media experts because it is important that your brand is promoted positively or it can have a devastating effect on your business.

Most businesses employ social networking experts to take over this aspect of the business as they prefer concentrating on core functions of the business. Additionally, the experts will do everything in a structured manner allowing proper branding of your business. But it is important that media campaign reaches its goal because only then social networking will work for your business.

Some business stress on developing social networking websites catering to a specific niche, while earning revenue from advertisements only so whether it is sports, music, real estate or art and design, connecting people is faster through social media channels. If you are looking to get a complete social network developed then a regular web designer may not be of assistance but you need a professional service that has past experience in working with PHP platform among a host of other software to develop a network from scratch. Sit down and discuss your requirements and give your feedback to ensure that you requirement is fulfilled. Look for samples and qualifications before you sign the agreement. Talk about the budget and other requirements before you get a network developed or integrate social network channels for your business.

Social Media: Tips For Improving Your SEO Through Social Media

Improve your ‘About’ content and URLs

To enhance your social media profile ranking on important search engines, publish relevant material that describes your business appropriately. Take full advantage of the about page, which is where people look when they want to know about your organisation. Avoid keyword stuffing and update your profile introduction on Google+, the about section on Pinterest and Facebook, and the bio on Twitter. Describe your organization accurately and make the content reader friendly.

Your search ranking can also improve based on your URL for social media websites. Every URL must have your organization’s name so that your site will appear when people search for your organization online. Since your Twitter handle will act as your URL, select one that is similar to your business name. You can generate an exclusive URL for Pinterest and Facebook by using the profile settings.

Create content for search engines and online visitors

Your posts on Facebook, Twitter and Google+ can effectively change your ranking in search engines. While creating content for social media, you must incorporate SEO best practices. Your presence in SERPs can be boosted by a number of strategies.

Firstly, your content has to be entertaining and appealing for your contacts on social media. You should aim for content that generates emotions to encourage shares. When your users have increased interaction with your site, your authority within the social media improves. Search engines take this into consideration while determining where your page must be placed in search results. Sharing photos and videos can also improve your authority.

You can also include relevant keywords and your physical location for improved SEO. Avoid using the keywords too frequently in each post on social media as your content becomes less appealing. Using a variety of communication techniques, topics and keywords can help.

Posting consistently

Search engines have a fondness for new and updated writing, so remember to post consistently on all your profiles and social media sites to gain better ranking. When your profiles are updated, your audiences and the search engines will stay happy. In your eagerness, don’t over-post because that might annoy your viewers. Monitoring your posts and the results that they generate can help in determining what works best for you on each avenue.

Social media experts are of the opinion that posting on Facebook, five to ten times a week is appropriate. Your postings on Twitter should be more frequent because people see the content in feeds immediately and each tweet has a shorter life. You can also improve your engagement levels on Twitter by using hashtags twice within each tweet.

Ultimately, your social media strategy and ranking will be determined by search engines after considering numerous elements and if you are a web designer or work for a web design company, using these tips will make a strong impact on your SEO, which will guide more customers to your business. For further information, always consult with a good social media agency.

Social Media Web Design for Small Business

How important is social media marketing to the small business owner?  Well it depends on what you want to achieve.  If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing.  If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:

‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?

Websites versus Social Media – what to focus on?

Websites make sales, social media pages generally do not.  Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you.  Great content and the ability to convert visitors into sales create a successful online campaign. 

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost.  You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service.  List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions.  Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand.  Most people using social media are doing so for the same purposes as you – to promote themselves and for its social aspect.  That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest. 

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that’s not directly selling) with your followers?  What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

Building Your Brand – Facebook, Twitter and Blogging

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo.  The exception to this is if you own a well-known magazine, trade journal or charity.  Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information.  Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on…connections can be made.  When creating your slogan or by-line ask yourself ‘What is your higher purpose’ for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

Transfer that message and branding through your Facebook page, Twitter page and Tumblr blog and when integrated with your website you have created a coordinated online social marketing campaign.  Social media web design gives the ‘wow’ factor to your social media pages.

Let’s talk about Blogging

Blogging if used cleverly can boost your search engine rankings and establish you as an expert in your field.  To save time, write your blog posts all at once and queue them for release at set times each day with automated posting to your Twitter and Facebook pages.  EBusiness Courses offers an integrated social media web design package that does all of this for you, except for writing the blog content.  Writing a blog takes commitment on your part and if you are using the medium to establish yourself as an expert, no one knows your business like you do.