Make Sure Your Social Media Manager Has These Skills

Having the right members on your online marketing team is essential if you want to compete in today’s market. It doesn’t matter what industry you’re in. If you don’t have a profound presence on the web, then your brand is likely being overlooked. Those in your industry that have a larger presence will easily overshadow you, making it more difficult to shine through. This is where a social media manager can come in handy. You can find social media experts at an internet marketing agency in your locale.

The need for a social media manager is rising higher and higher each year, as the demand for a social presence becomes even more crucial. Consumers are spending a tremendous amount of time on various networks, but finding where your audience hangs out is only one part of the equation. You need to ensure you’re also there and regularly posting, commenting and sharing relevant content. This takes a lot of work, which can be performed by a social professional.

Finding a great manager for your social profiles is another feat. Whether you’re looking to hire an individual or an SEO agency, you can use the following tips to ensure they have the right skills.

Make Sure they Excel in Copywriting

This is by far one of the most important skills a social media manager should have. For one, most of the job is writing and the other part is engaging and promoting. A person that’s great at making good copy will have an easier time getting likes, shares and comments on their posts. Every tweet and Facebook post needs to be carefully planned. It’s highly essential for all communications on social networks to be strategic and work towards a common goal.

Has Great Design Skills

Social media isn’t just a text platform. In fact, the posts that get the most attention are those that consist of photos and videos. This means creating infographics, high-quality images and professionally-edited footage. Design and editing skills is something that can’t be overlooked as a skill for social managers because it will literally be a part of their daily tasks. Those with the best design skills will have a better opportunity of engaging followers. You can find exceptional designers at some of the best internet marketing agencies and SEO companies.

Not Afraid of Public Speaking

Live video is making its way to the front lines of social media. Facebook, Periscope, Instagram, Snapchat and other platforms are paving the way for live video feeds. This is the new wave of engaging with audiences. Followers are able to watch and comment in real-time, granting you the opportunity to communicate with users and build relationships with followers. Forty-two percent of marketers are already saying they will implement more live video content into their online marketing, according to The State of Social 2016 report.

Ability to Communicate Professionally

Social networks are the new platform for customer service and care. Your brand will spend a lot of time engaging with followers and prospects on social media. It’s important that communications are kept professional, but human. Consistency is also key, which means you need someone scouring the feeds regularly to respond to queries and in a timely fashion. Twenty-one percent of businesses surveyed by The State of Social 2016 claim they’re already using social media for customer support.

Ability to Analyze Behavioral Data

It’s not enough to simply post content on topics your brand feels is relevant. You need a social media manager who will be able to spot trends and identify customer behaviors. This is important for shaping future content and conversations. It also removes the guesswork and improves the chances of your social media marketing being a success.

Stop trying to run your social profiles on your own. Hire a designated manager from an internet marketing agency today!